Bold Commerce presents: Wink-Powered Biometric Checkout—Iris, Pay in Style.

TLDR

• Bold Commerce has launched a biometric checkout system powered by Wink, which improves checkout speed by up to three times and reduces fraud.
• The platform allows customers to complete purchases by using their face and voice to pre-fill necessary information.

Canadian company Bold Commerce has unveiled a biometric checkout system powered by Wink’s biometric payments and identity platform. The system aims to speed up the checkout process while reducing fraud risks. Customers can pay simply by using their face and voice to pre-fill all the necessary information for a purchase. This eliminates the need for time-consuming details such as login credentials and delivery preferences. The biometric checkout is compatible with any shopping channel, including in-store and online, and hopes to eliminate checkout abandonment and password-related vulnerabilities.

• Headless checkout company Bold Commerce has launched a biometric checkout system powered by Wink’s biometric payments and identity platform.
• The new platform speeds up the checkout process by up to three times and reduces fraud risks.
• Customers can complete purchases by using their face and voice to pre-fill necessary information.
• The system eliminates the need for time-consuming details such as login credentials and delivery preferences.
• Bold Commerce aims to eliminate checkout abandonment and password-related vulnerabilities.

Bold Commerce’s biometric checkout is not a new concept in the payments industry, as companies like Apple and Amazon have integrated biometrics into their shopping experiences. However, these solutions have focused solely on the payment portion of the checkout process and specific devices like smartphones. Bold’s solution allows shoppers to use biometrics at every stage of the checkout process and through any channel. This provides a more expedited checkout experience for customers and does away with the need for passwords and PINs. The biometric checkout system is powered by Wink, which offers an added layer of security to prevent fraud from bots and unauthorized accounts. Wink also ensures that the system works with various payment methods, including credit cards, digital wallets, and “Buy Now Pay Later” options.

Bold Commerce’s CEO, Peter Karpas, expressed his belief that the adoption of biometrics in the checkout experience will drive conversion, customer loyalty, and average order value. Wink’s CEO, Deepak Jain, emphasized that the integration of biometrics in the checkout process is crucial for meeting evolving consumer expectations and creating a seamless shopping journey.