Adrian JohnsonTLDR:
- TechCrunch is part of the Yahoo family of brands
- Cookies are used to provide sites and apps, authenticate users, and measure usage
- Accepting all cookies allows for personalized ads and content
- Rejecting all cookies disables these additional purposes
- Privacy and cookie settings can be customized at any time
TechCrunch, as part of the Yahoo family of brands, utilizes cookies and similar technologies to enhance user experience on their sites and apps. These cookies allow them to store and read information from users’ devices, providing access to their various platforms, along with authentication and security measures to prevent spam and abuse.
In addition to these essential functions, TechCrunch and their partners, including 244 who are part of the IAB Transparency & Consent Framework, utilize cookies and personal data for personalized advertising and content. This includes using information such as IP address, precise location, browsing data, and search history to display targeted ads and content based on user interest profiles. It also allows for the measurement of the effectiveness of these personalized ads and content, contributing to the development and improvement of TechCrunch’s products and services.
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To learn more about TechCrunch’s use of personal data, users can consult their privacy policy and cookie policy. These resources provide insight into how personal information is handled and the measures in place to protect user privacy.
In conclusion, TechCrunch, as part of the Yahoo family of brands, utilizes cookies to provide essential functions, measure usage, and enhance user experience. Accepting all cookies enables personalized ads and content, while rejecting all cookies disables these additional purposes. Users have the freedom to customize their privacy settings and are encouraged to review the privacy policy and cookie policy for more information on how personal data is used and protected.
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