Adrian JohnsonTLDR:
– TechCrunch is part of the Yahoo family of brands and uses cookies to provide and improve their sites and apps.
– By accepting all cookies, personalized ads and content will be displayed based on interest profiles, and data will be used to measure effectiveness and develop products and services.
The article highlights that TechCrunch, as part of the Yahoo family of brands, uses cookies to provide their sites and apps to users. Cookies are used to store and read information from user devices, allowing for authentication, security measures, and preventing spam and abuse. Additionally, cookies are used to measure the use of sites and apps.
If users accept all cookies, TechCrunch and their partners will also use personal data such as IP address, precise location, and browsing and search data to display personalized ads and content based on interest profiles. This information will also be used to measure the effectiveness of personalized ads and content and to develop and improve products and services. However, users have the option to reject all cookies if they do not want their personal data to be used for these additional purposes.
Users who want to customize their privacy settings can do so by clicking on the “Manage privacy settings” option. It is also possible to change these choices at any time by accessing the “Privacy & cookie settings” or “Privacy dashboard” links on TechCrunch’s sites and apps.
In conclusion, TechCrunch’s use of cookies and personal data aims to enhance the user experience by displaying personalized content and ads while also measuring their effectiveness. Users have the ability to manage their privacy settings and can choose to accept or reject cookies based on their preferences.
For more detailed information about how TechCrunch uses personal data, users can refer to their privacy policy and cookie policy.
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